Shortly after her smashing Pepsi Super Bowl XLVII Halftime Show, Beyoncé announced her upcoming “The Mrs. Carter Show World Tour”, via stunning regal commercial, directed by Jonas Åkerlund.
I believe the last time Bey worked with the Grammy Awards, MTV Awards (including Best Director) and the prestigious MVPA Hall of Fame Award-winning director, was during Lady Gaga ft. Beyoncé “Telephone” video shooting.
The spot begins with a couple of handmaidens helping Queen B getting dressed, and (after several hours of work) I’m about to share with you all the eleven names behind her look, a showstopping and super elaborate cocktail of something vintage, something new, something custom made and something blue, styled by Bea Åkerlund❣
The shimmering gold corset, encrusted with thousands of rhinestones and embellished with beaded “lampshade” fringes belongs to Thierry Mugler SS97 Haute Couture collection. The spectacular piece is a nod to Beyoncé’s 2009 “I Am… World Tour”.
B’s 24k gold cage crinoline skirt and the blue silk floor-sweeping robe featuring bejeweled filigree collar, ruffled bell sleeves with matching lace underlay and crystal studded ball skirt, were designed by Bea Åkerlund and custom made by London-based fashion designer Lyall Hakaraia.
Both the little crystal crown and the beauuutiful dramatic heart-shaped crystal embellished gold lace stand-up collar with faux ermine fur & lace trimmed velvet train, are from Angels, The Costumiers, owners of the world largest collection of costumes and accessories.
The Royal Medal Sash, I’m about the show you an exclusive close-up capture of, is an early 60′s vintage piece from Lynn Ban Archives.
Both the Jewelled Brooch, featuring Mr. Carter medallion, and the bespoke Royal Jewelled Scepter, were custom made by Manik Mercian, from Swarovski crystal jewels and plated 23k gold. It took “just over 1 week of sleepless nights” to craft these pieces before shipping them to NYC.
Sydney based designer Jenny Manik Mercian, the head, heart and hands behind the label, who kindly shared below pictures of both the beauties with me, told me “it was a great experience to work with B on this project”.
The Diamond, Pearl and Sapphire Necklace and matching earrings are from the world’s oldest jewellers, Garrard of London, founded in back in 1735.
Bee also wore gold handcuffs by Maria Piana, handmade Loree Rodkin 18k Gold Armor Ring, encrusted with pavé diamonds, and Gold Pointer nails from H&H by make up artist Holly Silius and jewellery designer Hannah Warner.
The Pointers (and more 2D and 3D metali nail art) are available via H&H.
And last but definitely not least, the red embroidered and crystal embellished zip & lace-up thigh high boots with signature Blade Heel, were custom made for the modern Marie Antoinette by Casadei.
Bee’s handmainden Ashley donned dress and ruff collar from Angels, Sian Hoffman mask, Erickson Beamon necklace and Emilio Cavallini tights.
Kimmie wore dress and boots from Angels London, stylist’s own crystal mask, Erickson Beamon necklace, Emilio Cavallini tights and gloves by Carolina Amato.
Le Twins and the male cast wore jackets and pins from Angels, black tights from Capezio, custom made ruff collars by Lyall Hakaraia, white harness belts by Zana Bayne, white boots by Dr. Martens and matching spats by David Menkes.
Big applause for Bea Åkerlund and her team, project manager Rogelio Burgos, and assistants Coline Bach, Sara Jane Flowers and Kareem James!
The TV ad, you can watch the 60″ version of (again) at O2 YouTube Channel was also produced in 40″ and 2′ versions. In addition, a 30-second “artist’s cut” of the ad will be used to promote “The Mrs. Carter Show World Tour” globally from 11 February.
“The Mrs. Carter Show World Tour” kicks off in Europe on April 15, 2013. You can find get the details from Beyoncé’s official site.
Photos via: captures, courtesy of Bea Åkerlund, Lynn Ban, Manik Mercian; featured sites
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